We are MA Team
Digital Marketing Agency For Trucking Companies
Do you need more truck drivers?
Don’t worry! MA Team is here to bring the search for the right truck drivers to the next level.
We are a trucking marketing agency based in Chicago, IL. Our city is often referred to as the heart of the trucking industry, so we know a thing or two that can help your trucking business thrive. As marketing experts, we aim to provide the best marketing services in the trucking industry.
Every trucking company has its problems and challenges. We understand this, so we focus on solving the main marketing problem in the trucking business: attracting qualified truck drivers. We do this by providing high-quality marketing services and innovative ideas to new and existing clients.
Why is the MA Team Agency the Right Choice for Your Trucking Company?
MA Team is here to connect you to the right drivers who will meet and even exceed your expectations! We understand precisely what your trucking business needs to succeed. Our dynamic marketing ideas can help you reach the most qualified and skilled drivers who will grow your business further.
Do you think that good drivers are hard to find? Not with us!
We can assist if driver shortages are your trucking business’s biggest concern! We have experience finding skilled and qualified drivers for your trucking business.
So how does it work?
Our marketing system will advertise your company, and drivers will see your ads and apply for the vacancies. Your prospective drivers will apply to you directly, and this ensures that none of these leads are shared with your competitors.
We connect your ads with a CRM platform where your recruiters receive information about drivers as soon as they apply for a job. This means that they have the opportunity to contact interested and hot leads immediately. As a result, you’ll find more drivers in a shorter time.
Whether you need company drivers, owner-operators, or lease-to-own, we can help you find the right ones. We will tailor our ads to your specific job description. Leads will perfectly match the qualifications, experience, and safety record you seek.
Let's Find Truck Drivers Looking For A Job
There are many ways you can start generating more truck driver leads today, regardless of driver shortages!
Trucking companies tend to hire anyone who has simply passed the driving test. This is because it’s challenging to find skilled and experienced drivers. Sadly, this has proven to be the wrong path to solving a problem.
We are here to make sure that this doesn’t happen to you. With a successful marketing campaign, you’ll find qualified, skilled, and responsible truck drivers for your company. And we’ll guide you every step of the way!
Over the past few years, we’ve provided exemplary marketing ideas for trucking services to our clients. We excel in creating compelling Facebook ads with great graphic solutions and stunning designs to attract your target audience. We also write relevant, engaging content to present your company in the best possible light.
Truck Driver Leads for as low as $4
Finding the right leads that are an ideal fit for your business is more important than ever. You may be surprised to learn that we can generate truck driver leads for as low as $4 per lead! That’s right – for a minimal investment, you can start building your business with a steady stream of qualified drivers.
We care about generating the best possible leads for your trucking business, and we do that by conducting thorough research. The main idea behind driver recruiting is to turn qualified leads into hires. We’ll help you determine what led to clicks, leads, and ultimately hires, so we can optimize your overall pay-per-click (PPC) efforts and measure its success. More leads equal more successful hires, which ultimately means less trucks in your yard.
Lease to Own
Lease to Own
Digital Marketing Services for Your Trucking Company
Our services include PPC ads, copywriting, social media marketing, website design and development, graphic design, and brand strategy. Our comprehensive and experienced service offering can create opportunities for you to connect with your target market and potential clients, ultimately leading to more business!
But how will we do this? We use our market knowledge, marketing ideas, and expertise as a social media agency to promote your business and help you generate sales. Simply put, we can utilize the tools to generate more leads, increase your online presence and boost your business.
The internet is now the primary source of information for everyone. There are over 5 billion internet users across the globe. With the right tools, you can reach the correct number of people in the right industries to turn them into new customers.
Due to the growing prevalence of the internet and social media, it’s become crucial for every modern business to have effective marketing strategies. Everything your business does online reflects your services and business values. You will need a good marketing strategy for every new achievement to spread the word. The more you share, the more trust you earn, and it gets easier to contact interested truck drivers and connect with potential clients.
Let’s face it – how can new customers or future clients know about your excellent transportation services if they don’t even know that your business exists? That’s where we come in!
With us, success is guaranteed. We will make sure that your business goals are accomplished. One way we do this is by connecting you with your target audience in a meaningful way on various social media platforms, such as Facebook, Instagram, Twitter, TikTok – and we excel in this!
PPC is a digital marketing strategy primarily based on keywords or interests. Businesses use PPC ads to drive traffic and conversions from search engines and social networks. Unlike search engine optimization (SEO), PPC results will yield results immediately.
If you are looking for ways to grow your trucking company’s online presence or to market your trucking services, PPC can be an effective tool. It is especially a great tool to connect you to new drivers. In fact, it is even more effective than print advertising!
Want to target drivers who are specifically looking for an owner-operator job? PPC allows you to reach interested drivers and start seeing returns quickly. When an active audience is looking for what your trucking business offers, there is an opportunity to make a sale.
The MA Team has various advertising strategies to ensure everything works smoothly. You can set a budget that will only be spent on clicks with valuable visitors, so you don’t have to worry about spending obscene amounts of money with this type of online advertising! Even a modest budget can reach sufficient customers.
Social Media Marketing
Social media is a powerful marketing tool that many companies use. However, having an effective online presence is crucial regardless of the size of businesses or which industries you service.
And truck drivers love social media platforms! Facebook and Instagram are great ways for drivers to stay connected to the trucking world. So, advertising on these platforms is one of the best ways to promote your business, grow your network, and reach experienced drivers in your area.
We can also help your company with effective content creation that connects you to your audience and future customers. Need to post on different platforms to build your brand reputation? No problem! We will help you create a solid social presence that will impress potential drivers.
Here you can see our social media for trucking portfolio.
Copywriting is a huge factor for success in any industry. It is one of the essential elements of advertising and marketing.
A professional copywriter who understands marketing for your transportation businesses can help you grow effectively. You can order whatever type of trucking content you need, and we will deliver it quickly and easily.
Let us know what you’d like, and we’ll have a writer on the job in minutes! Our experienced teams are at your service.
Website design and development
You might wonder: does my trucking company need a website? In today’s digital world, the answer is always yes.
Think of your site as the first introduction potential customers will have to your business. With a beautiful, SEO-embedded website, it will be love at first sight!
Building a website is one of the first and most essential steps in starting a new business. Visiting a company’s website is often the first way potential drivers and clients learn about your business. If your landing page is disappointing, you’re likely to turn away potential new clients before they even get to know you. As with most things in life, it’s about the first impression. But when you want to create a trucking company website, your needs will differ from other websites.
The MA Team offers web design services to businesses that need websites tailored specifically to their trucking services and marketing strategies.
We know drivers carry their smartphones everywhere. Most truck drivers surf the web in their free time, and if you check the statistics, you will see that over 90% of visits to your site come from mobile devices. Our goal is to optimize your site for all devices, paying special attention to ensure that your website is optimized for various different types of devices.
Turning vision into reality can be tricky – that’s why relying on a great digital marketing and web development team is vital. This is where we come in! We use many of the latest web design techniques to develop websites that are easy to navigate and act as successful online marketing tools.
Branding is necessary for gaining better drivers. Your company’s branding helps set you apart from other trucking companies. Branding is what makes your company unique.
MA Team can tell the story of your trucking business with a custom-designed logo or branded trucks and trailers. Truck and trailer branding is crucial for your trucking company to stand out on the road and catch your potential driver’s eye.
The beauty of branding is that it will make all future communications much easier when done correctly. For example, where a mobile billboard can attract quick attention, a branded vehicle can act as a steadier device for brand recognition.
But it’s not enough to have your logo on just your trucks. You must ensure it’s visible on all company correspondence: emails, social media, payment confirmations, and order sheets. Your brand is built to represent who you are in the trucking industry accurately.
Our team can capture your ethos, values, and views to make your trucking business stand out!
The colors on your truck and your logo act as an image of your branding. A specific set of colors, striking but readable design of the letters, and the whole picture integrated into one package will represent you and your business.
You need to show drivers why they should say yes to your company! We can create a brand new logo for you or modify the old one according to your wishes. Whatever your branding needs, we’re at your service!
But there’s more! We can design your business cards, banners, flyers, and catalogs. Whatever you need, our talented designers will ensure that you are delighted with the final product. Our teams are committed to our customers and aim to create brilliant content.
By the way, have you ever thought about making magnets with your company data and attaching them to truck doors? We’re sure truckers would find this idea quite interesting!
We will make your trucking company stand out from the rest with its unique design – all in agreement with you. We are here to listen to you, to agree on the design together, to hear your wishes, and to fulfill them. So you give us the brief, and we provide the marketing ideas and designs, and your business thrives! It’s that simple.
Got more questions? We are here to answer!
Can the marketing agency help me find more drivers?
The demand for freight is constantly increasing, especially in the United States. As a result, more and more companies are beginning to offer truck driving jobs. However, this increase has led to increased competition and the need for businesses to advertise and market themselves. It has also impacted how the industry engages with customers.
The trucking industry is a unique market that requires specific marketing efforts. For example, to ensure your website gets found by potential drivers looking for a job, there’s no better way than with proper industry-specific content strategies. You have to promote your business. Word-of-mouth and relying solely on your networks are simply not enough. It’s essential to focus on your company’s needs when developing a marketing strategy.
Focusing on what makes your trucking company different from other businesses will help you stand out in an increasingly competitive market. For example, if you want to hire an owner-operator, you’ll need a marketing agency to help you stand out!
Truckers access information differently. Some owner-operators will be active online; others will spend time looking at online job boards. Still, others will access data from Instagram, Twitter, or Facebook. At least one owner-operator out there will stop and pick up a flyer at a truck stop. But all the rest? They will search online. This makes social media and online marketing the most effective way to promote your transportation services.
What do truck drivers look for in a company?
In the last few years, it’s become increasingly more challenging to differentiate one company from another, given how saturated the market is today. But, at the end of the day, all companies are equal when you’re on the road.
The thought of the open road and working their hours may have attracted many drivers to the transportation industry, but in the end, they’re just like us. They want to be respected, supported, and valued by their employers. It’s not just about the money. It’s also about the time at home with their families – because who doesn’t want that? Drivers want a job they enjoy and good pay for the long hours of hard work they put in. A great way is to show potential drivers that you understand this.
Marketing can be challenging, but it’s worth the effort when you see results! Did you try increasing pay and sign-on bonuses? Let us show how we’ll set your company apart in this crowded market. If you have any specific benefits or other helpful information, we will ensure it is used in the best possible way for your trucking business.
Do I need to be consistent in posting content online?
You have likely heard the expression “consistency is key.” Of course, this also applies to the trucking industry. In a highly competitive industry, every business needs a consistent marketing approach to help them attract a continued line of new drivers and customers.
It would be hard to find a driver without a mobile phone, right? It is common for drivers to keep in touch using their phones, but they also use them to search for new jobs, trucking companies, and anything related to the trucking industry that interests them. That means they are spending a lot of their free time online.
Having a specific and consistent aesthetic not only makes you more recognizable but also makes your trucking company more memorable.
Being consistent in posting online allows you to grow audience engagement and reach. In addition, consistency in the way you communicate online can enable drivers to recognize your voice. You know who you are, what you do, and why it matters to drivers, and you want to promote it. But you will need experts to convert your thoughts, ideas, and principles into effective marketing materials.
We are here to help your company stay relevant and consistent! So, start your journey to success with our extensive digital marketing services.