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I opened the company, now what?

Congratulations! Welcome to the business owners group. It is not going to be easy, but I assure you, it is well worth the try.

Many say that becoming a successful entrepreneur requires a lot of planning, calculations, guesswork, and luck. One thing is for sure. Your chances are much higher if you follow successful stories.

Some would argue that luck and timing are the most critical factors for success, but that is true only partially. Luck can give you a head start and little advantage over your competitors, but in the end, you need to be well organized when competition strikes.

Many great entrepreneurs would always put their bet on the organization over luck.

Knowing this is actually excellent for you and any new business that is just starting up. You can invest your time and money in the organization, but you can’t influence luck.

On the internet, you will find many articles about this topic, but they can be overwhelming for new business owners. Authors didn’t spare acronyms and fancy words that can only confuse you more in the process that is coming.

At the time of writing this article, I have 14 years of experience in marketing and organization. I will use knowledge from my past to try and write the complete checklist that every new and existing business owner should consider. Keep in mind that not every business is the same, and some of the things might not apply to you as they should for others.

Without further ado, let’s dive right into it. I will divide the checklist into 2 sections and a reminder so you can easily follow.

General:




























Marketing:






















For those who need to be reminded from time to time, like me, this activity and tool reminder might get handy.

Activities reminder:

Flyer, Brochure, Catalog design/print
Banner design/placement
Business cards design/print
Pens design/print
Mugs design/print
T-shirt design/print
Video explainer
Video Ads
Newsletter
Google Ads
Facebook Ads
LinkedIn Ads
Twitter Ads
Shopping Ads
Newspapers Ads
Radio Ads
TV Ads
Banner Ads
Website maintenance (content)
Event organization
Listing on popular directories
Point of sale material production
Mail Cards design/print
Holiday Cards design/print
Text messages campaign

Useful tools (startup friendly):

Google Analytics
Google Tag Manager
Google Search Console
HubSpot
Wave Apps
Bitrix24
Gsuite
Office 365
Yandex (free up to 1000 users)
Discord
Trello
Clockify
MailChimp
SendInBlue

To conclude this article, I will suggest some books that can help you on your path:
How to win friends and influence people – Dale Carnegie *One of the best books about human relations.
Marketing Secrets – Peter Spalton
I encourage you to take a look at the whole series of Collins Business Secrets. Not all will be useful to you, but they won’t hurt you either.
Iacocca: an autobiography – Lee Iacocca
The lean startup – Eric Ries
Good to great – Jim Collins

This will become a live document, and I will be updating it frequently. If you see any of this helpful, please share it with your friends or share your success story with us.

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