MARKETING IDEAS FOR DENTAL OFFICE – THE ULTIMATE LIST
For successful business owner marketing is a process that begins, but never ends.
You opened a new dental office or have been in business for a while now. If you’re serious about getting new patients, here is the list of marketing ideas for your dental office. Marketing attracts patients, and you keep your patients by showing you care about them. But marketing is more than just putting your business name out into the world.
Let’s see, where do you start? Go through our list and see if you have everything covered!
1. ATTRACT PATIENTS
Attracting new patients is very important to your dental practice’s survival, but so is keeping the patients you’ve already got.
3. PERFORM SEO OPTIMIZATION ON YOUR WEBSITE
4. INCREASE YOUR VISIBILITY WITH A BLOG
Some of the examples for blog titles:
How can I prevent cavities?
Is charcoal dangerous for my teeth?
Should I use whitening strips?
How often should I visit my dentist?
5. OPTIMIZE FOR LOCAL SEARCH
An example of this would be a “Dental office 60622”, “Dentist West Town” or “Dentist 60622.”
6. SET UP GOOGLE MY BUSINESS PROFILE
7. SOCIAL MEDIA MARKETING
It is highly recommended to start only social networks relevant to your business and keep them alive. Post regularly, and with time, you will get the engagement. Facebook and Instagram also offer paid options for businesses. If you want to speed up the process, you can run paid marketing campaigns to targeted audiences.
Imagine potential, showing your business only to people that live and work in 10 miles radius from your location. These campaigns are usually less expensive and convert better than others.
8. EMAIL MARKETING
Even these small email communications are an opportunity to take your brand marketing to the next level with creative, fun, or inspiring ideas.
9. DEVELOP A REFERRAL INCENTIVE PROGRAM
Put up a medium board in your waiting room with your referral program details and rewards for supporting your dental office. Whenever a referral makes an appointment, send a thank you card to the patient who recommends them.
This method provides immediate gratification and can make your patients feel good about referring people to you.
10. ASK YOUR PATIENTS FOR REVIEWS
If you get great reviews, use them on local search pages on your site to make both search engines and users even happier.
11. ENGAGE IN TARGETED DENTAL MARKETING
When someone needs a dentist, the first thing they’ll do is ask friends and family for a referral. The next thing they’ll do is head to Google. Google Ads gives you the option to make sure the right people see your practice information at the right time.
Targeting particular dental services, products, or treatments will increase the chances of having your ad seen by the right people. The great thing is that you can start your ads today, stop them tomorrow, and select a budget that fits your pocket. Google Ads is the type of dental marketing you want to be running all the time with a limited budget.
12. DENTAL SOFTWARE
Dental software simplifies your office staff’s workflow in practically every way. Because it eventually leads to more effective patient care and in-office communication. You can easily access information from every office device and safely maintain patient records. We did limited research on the subject, but you will probably need to find one that fits your needs.
14. TEXT MESSAGING
15. PROMOTIONAL PRODUCTS
17. NEIGHBORHOOD GREETING CARDS
Some of the dentists send Christmas cards and seasonal greeting cards to patients. In addition to expressing appreciation for continued customer loyalty, these cards serve as a helpful yearly reminder of the importance of dental care.
18. GET INVOLVED IN YOUR COMMUNITY
19. OFFER FREE OR DISCOUNTED EXAMS/CLEANINGS
Every person loves a free deal, just make sure you’re not offering the same thing as every other dentist in town. Your advertised offers should be special enough to catch patients’ attention. Make sure to make this visit count. Let them feel special, so you retain a patient instead of them just using a free offer.
20. USE PATIENT FEEDBACK TO SHAPE YOUR PRACTICE
Again, if you receive positive feedback about your team, be sure to acknowledge and reward that behavior. Consider rewarding your great employees with free lunches or gift cards for excellent service. If they see that you care, they’ll reward you with loyalty.
21. BUSINESS CARDS PRINT
Do a type of print that will give your patients an option to write on them. Some of your patients are still old fashioned and like to have appointment written on a piece of paper. Why not make a big deal out of it?
22. WAITING ROOM
Sometimes it’s the small things that can give patients a better vibe about your office. Try displaying complimentary coffee, drinks, and (healthy) snacks with your logo. Decorate it to be fun and kids friendly. Your young patients will love it!
23. BECOME A KNOWN AUTHORITY
Many dentists set up their profiles and focus on answering these questions. Educating about dental health will take part of your time, but when you are opening your first office, the time is what you have. Use it to boost your profile.
24. PROMOTIONS, DISCOUNTS, AND DEALS
You can offer a discount plan for your patients if they pay a package upfront. Cleaning + Dental Work for a reduced price. The Dental office can give a dental discount card, which they present at each dentist visit to get the lower prices on services. Each visit can earn them one stamp. Collecting ten stamps can be free cleaning. Simple but effective loyalty program.
25. JOINT MARKETING
26. VIDEO MARKETING
27. PHONE MARKETING – AUDIO MESSAGES
Use theme music for music on hold. Change it during holidays, make it unique. Music on hold is a great way to tell your patients a story. You can pay a small fee for voice-over and present offers, loyalty programs, referral programs, ask for a rating, and so on. Use the time your patients listen to share your current promotions.
Attract Patients – Advertise in your ZIP code online and offline.
Website – Create fixed screen buttons for your location, phone number, and appointment form.
Perform SEO Optimization – Optimizing your website can help you get ranked higher in google search.
Write a blog – Improve your website links and traffic. Write blog posts like “How do I Prevent Cavities?” to reach out to your audience.
Optimize for local search – Do optimization by your ZIP code. If needed in the beginning, pay targeted ads.
Setup Google My Business – Claiming or creating your business profile on Google will include you in all their relevant services like Google Maps. Check and update your profile and rating regularly.
Social Media Marketing – Select social media networks you will manage and start posting. Keep them up to date. To speed up the process, pay for the ads.
Email Marketing – Send offers, Birthday discounts, Holliday cards. Keep communication.
Develop a referral incentive program – Make a referral program poster for your waiting room and your website. Send thank you cards for each successful referral.
Ask your patients for reviews – We all read reviews before even small purchases. Imagine how deep that research goes if you are working on your body parts. Do anything you can to get as many positive reviews as possible.
Google Ads Targeted Dental Marketing – Target your or nearby ZIP codes to gain patients who live or work in the area.
Dental Software – Reduce unnecessary office time by selecting a good software for your office.
Scheduling – Make it as simple as possible. List in all the listings users’ research to find doctors.
Text messaging – appointment times, due for a checkup, cleaning reminders.
Promotional Products – Small gifts are highly appreciated by everyone. Be creative and do something different.
Clothes – To increase brand image, you and your team members should always be wearing uniforms with your company logo and name.
Neighborhood greeting cards – Research new neighbors and send them “Welcome to the neighborhood” cards with a free checkup for the entire family. That might be new patients if you are lucky.
Get involved in your community – Support local events, school teams. Get local exposure.
Offer free or discounted exams/cleanings – Everyone loves free stuff. Make it unique and make it counts.
Use patient feedback to shape your practice – Encourage your patients to share their office visit experience with you. Reward employees that make you look better.
Business cards print – Giving the extra money to print unordinary business cards will be noticed by your prospects.
Waiting room – Decorate your waiting room to be fun and kids friendly.
Become a known authority – Be active on Reddit, Quora, and other websites where people search for expert help.
Promotions, discounts, and deals – Make loyalty program cards and let your patients collect stamps for a free service.
Joint marketing – Partner up with orthodontists, endodontists, general dentists in your area to refer patients to each other.
Video marketing – Educational videos about oral health is something that can bring you a lot of popularity. Of course, if you know how to sing, that might work as well :).
Phone marketing – audio messages – Use theme music for music on hold and voice-over messages to keep your patients informed.
This post is long, and if you make it through, you are certainly one step closer to becoming a marketing expert for your business.
Not all of these will work for everyone, but I assure you that most of them will be applicable for 90% of dental offices.
You don’t need high budgets to run dental marketing campaigns. In fact, if you invest your time, with little money, you can do it all. Who else knows your practice better than you!?
For all the questions you might have, please reach out to us, and we will be happy to answer.
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Leave a comment below and share what marketing strategy helped your office.